Oakley is an Idea. It’s not a product, not a logo, not a company, not a sport, not a person. It’s the idea that it’s always worth trying to make things better. Sometimes it’s about honing the fine points. Sometimes it’s about reinventing a product entirely. But always it’s about pushing the limits to create exceptional experiences.

This conviction brought Oakley to life in the very beginning, and it continues to fuel Oakley today.