Alala is on the path to becoming the go-to brand for modern trend setters who earnestly follow fashion and take fitness just as seriously. We think about how clothing should best fit you and make you look amazing whether you are running, bending, jumping, or relaxing then design our fashion forward fitness gear to be that perfect fit that compliments you no matter what you are doing in them.
Alala was a greek goddess. Her name was shouted as a battle cry to revitalize your troops and demoralize the enemy. Alala represents all that we aspire to be as modern women. Taking inspiration from the confident allure and fierce sensuality of the present-day femme fatale, our designs reflect her urban attitude fused with a luxurious edge.